Nokia had started a content sharing service called “mosh”. The service allowed Nokia phone users to upload and share Symbian themes, wallpapers, ringtones and graphics such as icons and menu designs. The files could be shared with selected mosh users or everyone, depending on the sharing preferences. This was a great user-created marketplace for mobile customizations.
Before some time, Nokia had announced that they will be releasing Ovi Store in May which will be a platform for publishing Symbian content. Now they are getting ready for the release and informing mosh users about the re-branding. I am a member of Nokia mosh and just received a mail from them saying that they will be re-branding this service as Ovi Store, which would focus on Applications, Games, Themes, Videos and Podcasts. It offers similar features of AppStore with iTunes Store, Software Developers can sell their applications on the Ovi Store and get 70% of the revenue.
The Ovi Store is not live yet. You can stay updated by visiting Ovi Store and signing up for updates.