Yahoo! 360 turning into Yahoo! Profiles

Yahoo! has announced that Yahoo! 360, the social networking service by Yahoo! will be closing on July 13th. Yahoo! 360 consisted of a blog and “connections” or friends. The reason behind discontinuing this service is not mentioned, however users of Yahoo! 360 were sent an E-mail saying that they are re-branding Yahoo! 360 as Yahoo! Profiles. Yes, I know Google just launched Google Profiles, and this is exactly the same thing by Yahoo! but with a little bit of enhancements.

I would call this a mixture of Google Profiles with Wordpress and Twitter. The main page of Yahoo! Profile displays information about the user and a display picture, along with the status (What are you doing?). Users also get a blog and friends list.